If Steve Jobs shut down the iPhone Apple employees know where he is
Aug 18, 2022
this is h2 title
When most people think of the late Apple co-founder Steve Jobs, they probably frame the stereotype of him as a detail-obsessed workaholic: he paid close attention to detail, brought about world-changing products like the iPhone and helped make Apple the most valuable company in the world, according to BGR. But Naz Beheshti, Jobs' former executive assistant, introduces a different Steve Jobs in her new book, Pause. Breathe. Choose: Become the CEO of Your Well-Being.
In her book, she mentions a few tidbits about the former Apple CEO. He drove Apple through a series of hit products such as the Mac, iPod, iPhone and iPad, breaking down when employees didn't meet his standards - and he also seemed to value quiet time, where he could recuperate without the distractions of the demands of being CEO. Yet on the rare occasion he turned off the iPhone, Apple employees seemed to have a pretty good idea of where that meant Jobs was: Jobs would be in the office of Jony Ive, Apple's former design chief, where he dreamed about the future and played with models and prototypes of the "toys" he often referred to.
"I soon discovered what Steve Jobs' downtime was like and how it was one of the keys to his success as a great innovator," Beheshti writes." Whenever someone wanted to reach Steve, or whenever he couldn't be reached by phone, there was only one place he could be found almost unmistakably: in the office of Jony Ive, Apple's former design director."
In an interview with CNBC, Beheshti said the narrative of Jobs as a work-obsessed, tyrannical taskmaster has been exaggerated to some extent. She noted that he meditated daily, "maintained strong relationships" and took regular physical exercise - the latter presumably meaning he took regular walks.
"We would give our undivided attention to trying to connect with him and trying to get him to attend meetings." Beheshti writes in the book, "At some point, we had to call Jony's office to get his help in getting Steve to leave ...... His time with Jony gave him the space and occasion to laugh, imagine, create and feel free again freedom."